How often do you come across an article on the internet claiming to be the best-in-class product in a category and scoffed at the idea of a self-proclaimed brand?
Content has been ruling the internet as King for quite some time now. However, to get your customers to read through your piece of work ain’t easy anymore. Consumers have become too savvy for a simple sales pitch. You need to offer them much more than just claiming to be the best
brand for their need.
To get you to understand the importance of content marketing in a better way, here are a couple of
things you need to ask yourself about when creating content.
Does your content improve brand reputation?
In a vast digital marketplace, it’s vital that businesses work to build a reputation to get leads and higher conversions. Building trust can help your business establish a positive brand reputation. If the content they read is engaging, educational, and valuable, they might start to think of your business as worth spending time on. In addition to that, building trust is easier when your prospects observe that your consistency in publishing content across platforms via third-party publications or influencers, allowing them to make space for a reputation.
Does your content influence conversions?
When you provide information to customers regarding a purchase not only are you building their trust, but also connecting with them. And how do you ensure conversions? CTA or Call To Action, which tells your reader what to do next, and why do they need your product.
Is your content SEO-supportive?
Search Engine Optimization is indeed important for any brand to be found on search engines. The more optimized content you have on your site, the more pages will the search engine have to index and list on search results. Google counts the time spent on a website as an indicator of valuable content the site provides. This means, the more SEO-supported content you provide, the more will the readers tend to stick around, positively impacting your online business.
Does your content target a vast range of audience?
If your brand involves a vast range of target audiences, make sure to put across content that’s interesting to all age groups. For example, if you sell a biscuit that’s baked and healthy and can be consumed by any age group from children to elders, you may want to highlight about how the product being sugar-free is good for diabetic patients, boosts immunity in children, and helps in aiding weight loss and muscle repairment for those who are health conscious. A major part of your content must focus on telling the reader how does the product finds its value in their lifestyle.
Does your content reflect subject matter expertise?
Consumers need to be assured that they are dealing with experts who know the depths of this industry. When shopping for a phone or anything valuable you look up to people who have good knowledge about gadgets. Similarly, when it comes to making a purchase, consumers remember the source that provides them with information to understand their problems better.
You may have already begun to shift a portion of your effort from traditional advertising to content marketing; which is a good thing. But always remember to re-evaluate your content to determine how much of it is modeled on older standards. Show your readers what they want, and your content marketing will truly be consumer marketing.